Share a read-only view of your Google, Meta or LinkedIn account and we show wasted spend, creative fatigue, auction share and the budget moves that would change your cost per lead.
Connect read-only. Takes about 2 minutes.
01Wasted spend, itemisedSearch terms, placements and audiences that spend without converting.
02Creative fatigue curvesWhen each ad stopped working and how much it cost after that point.
03Auction shareWhere competitors outbid you and where you are overpaying for easy wins.
04A budget planThe reallocation that lowers cost per lead at the same spend, mapped to our Paid team.
The audit report
Every gap, its evidence, and the fix that closes it.
Six sections, written for the person who has to act on it. Every finding carries the evidence behind it and the change that fixes it.
Example: a B2B payroll software company
Paid diagnostic · Acme PayrollSection 2 of 6
Where the money goes
Spend in the last 90 days with zero conversions, grouped by cause.
Non-converting search terms$9,400
Display placements$3,100
Broad lookalike audiences$2,200
Geo outside target$800
RecommendationEleven negative keywords, a placement exclusion list and a geo fix recover 90% of this.
How the audit works
Read like an analyst, judged against your own benchmarks.
Industry averages hide more than they show. We benchmark every campaign against your own best performers, then against the auction you are actually in.
90days of account data
3platforms in one read
4competitors benchmarked
01
Connect read-onlyYou grant view-only access to Google Ads, Meta and LinkedIn. We never change a bid, budget or setting.
02
Itemise wasteEvery search term, placement and audience is scored on 90 days of spend against conversions, then grouped by cause.
03
Plot fatigueEach creative gets a CPL curve over time; the point where it rises 30% above its best is its fatigue point.
04
Model the reallocationMarginal CPL per campaign drives a same-spend budget plan with a projected blended CPL.
Questions
Before you run it.
Yes. The on-page summary is free. The full diagnostic is emailed and also free; we ask for a work email to send it.
Results are modelled from a 90-day read-only account view, not a live bid audit.