Original research
Who AI recommends
When a buyer asks an AI assistant which software to use, a handful of brands get named and the rest are invisible. We ask the assistants real buyer questions, category by category, and publish who gets recommended, how often, and which sources they lean on.
The studies
- Published
Which CRMs does AI recommend to small businesses?
HubSpot CRM was named in 95% of answers and placed in the top three 65 times (average position 1.7).
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Which email marketing tools does AI recommend to small businesses?
MailerLite was named in 84% of answers and placed in the top three 45 times (average position 2.7).
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Which accounting software does AI recommend to small businesses?
QuickBooks Online was named in 96% of answers and placed in the top three 69 times (average position 1.8).
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Which project management tools does AI recommend to small teams?
ClickUp was named in 92% of answers and placed in the top three 46 times (average position 3.1).
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Which help desk software does AI recommend to small businesses?
Help Scout was named in 91% of answers and placed in the top three 43 times (average position 2.9).
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How each study works
Around fifty brands per category, from G2 and Capterra listings and the top search results. Twenty-five questions written the way buyers ask them: shortlists, constraints, alternatives, comparisons and validation. Each is put to the assistants through their official APIs with web search on, on 3 separate days, and we count which brands each answer names, in what order, and which sites it read. Every report publishes its full method, the questions and a CSV of the data.
Where does your brand stand?
We run the same check for one brand against its rivals, across the engines your buyers use, and fix what keeps it out of the answers.