Services · 01 Search

SEO and AEO: rank on Google and get named by AI

More buyers now ask an AI assistant for a shortlist before they search. We run classic SEO and answer engine optimisation as one programme, and report them separately so you can see which one is moving.

Book a growth auditTry the free AEO / GEO audit →

Who it is for

  • Brands that rank on Google but are missing from AI answers in their category
  • Teams whose organic traffic has flattened as AI Overviews answer the query
  • Companies about to publish a lot of content and wanting it found and quoted

What usually goes wrong

Rankings without citations

A page can rank on Google and still never be named by an AI assistant, because engines quote sources they can parse, corroborate and trust.

Crawl problems hiding demand

Slow templates, duplicate URLs and orphaned pages keep pages that already have search demand from ranking at all.

No way to see AI visibility

Most teams have no number for how often AI recommends them, so they cannot tell whether anything they do is working.

What is included

Two jobs that used to be one. Classic search still rewards crawlable structure and topical depth, while answer engines cite sources they can parse and trust. We work both and report them separately, so you can see which one is moving.

  • Technical audit and fix queue
  • Entity and topic map
  • Editorial briefs
  • Answer-engine citation tracking
  • Internal linking system
  • Monthly ranking and citation review

How we run it

  1. 01

    Audit both surfaces

    A technical SEO crawl and an AI-answer audit across the questions your buyers ask, with competitors alongside.

  2. 02

    Fix the foundations

    Crawlability, speed, structured data and entity signals, in order of how much traffic and visibility each holds back.

  3. 03

    Build citable content

    Pages that answer the questions buyers and engines ask, with the comparisons, specifics and sources AI answers quote.

  4. 04

    Track and report

    Rankings and AI citations measured monthly against the baseline from the audit, reported side by side.

Agents run the repeatable work; a senior strategist owns the plan, signs off anything that needs judgement and runs a weekly review with you against the baseline from the audit.

How we measure it

AI visibility
How often AI assistants name you for your category questions, against your top competitors.
Organic traffic and rankings
Non-brand clicks and positions for the terms that bring buyers, not vanity keywords.
Pipeline from organic
Leads and revenue from search and AI referrals, tied back through your attribution model.

Before you sign, you get a strategy with projected numbers for these. Those projections become the KPIs in the contract.

Free tool

AEO / GEO audit

See whether AI names you when buyers ask about your category, and who it names instead.

Run it free →

Frequently asked questions

About SEO & AEO with CoScale.DM. Anything else, ask on the call.

SEO earns rankings in search results. AEO (answer engine optimisation, also called GEO) earns mentions and citations inside AI answers from ChatGPT, Perplexity, Gemini and Google AI Overviews. They share foundations, crawlable pages and clear entities, but AI answers lean far more on corroboration from other sites and on content written to be quoted.

For businesses playing the long game, CoScale turns every channel you run into one compounding, measurable system, making growth winnable again.

Get a strategy presentation with real projections before you sign up.

Book a growth audit

*the long game is not about waiting. It is about building something that keeps winning after everyone else's quick win wore off. You will see it work within a quarter.