Budgets split by platform, not by return
Each platform reports its own success, so spend follows whichever dashboard looks best rather than what actually brings customers.
Services · 02 Acquisition
Most ad accounts are three channels run as three budgets. We run them off one model of what a customer is worth, move spend daily to what converts, and refresh creative before it tires.
Each platform reports its own success, so spend follows whichever dashboard looks best rather than what actually brings customers.
Bidding towards cheap leads or trials that never become customers makes campaigns look efficient while acquisition cost rises.
Ads are replaced after performance has already dropped, so every refresh starts from a worse cost per lead.
Most paid accounts are three channels managed as three budgets. We run search, social and programmatic off one model of what a customer is worth, move spend daily to whatever is converting, and rotate creative on a schedule rather than after performance has already dropped.
Platform tags and conversion events checked before any budget moves.
What a customer is worth by channel and audience, so spend decisions follow return, not platform metrics.
Account structure, audiences and a creative testing programme with a fixed refresh schedule.
Bids and budgets tuned daily within limits your strategist sets; the weekly review covers spend against return.
Agents run the repeatable work; a senior strategist owns the plan, signs off anything that needs judgement and runs a weekly review with you against the baseline from the audit.
Before you sign, you get a strategy with projected numbers for these. Those projections become the KPIs in the contract.
Free tool
Your ad tracking checked and your cost benchmarked, with no account access.
About Paid media with CoScale.DM. Anything else, ask on the call.
Search, social and programmatic, chosen by where your buyers are and what the budget model says will return, rather than by being on every platform.
For the audit, view-only access, which cannot change bids, budgets or settings. To run the accounts, the access the work needs, granted by you and yours to revoke.
A strategist sets the limits agents work inside, and anything beyond them needs a person to approve it. The weekly review covers every change to spend.
It depends on the channels and scope you hand us. Before you sign you get a strategy with projected numbers and the price, and those projections become the KPIs in the contract.
Get a strategy presentation with real projections before you sign up.
Book a growth audit*the long game is not about waiting. It is about building something that keeps winning after everyone else's quick win wore off. You will see it work within a quarter.