Every platform claims the same sale
Ad platforms each take credit for the conversion, so the totals add up to more customers than you actually won.
Services · 03 Measurement
Most attribution arguments are really definition arguments. We agree what counts as a lead, a qualified lead and revenue first, then build one model of the funnel that marketing, sales and finance read the same way.
Ad platforms each take credit for the conversion, so the totals add up to more customers than you actually won.
Events were added by different people over the years, so the same action is counted twice in one place and not at all in another.
When the numbers cannot be reconciled with the finance system, decisions fall back to opinion.
Most attribution arguments are really definition arguments. We agree what counts as a lead, a qualified lead and revenue before touching a dashboard, then build one model everyone reads the same way.
Lead, qualified lead, opportunity and revenue defined once, with sales and finance in the room.
Every event and property your funnel needs, then implemented and tested across site, product and CRM.
Data into a warehouse, joined to revenue, with an attribution model chosen for how you actually sell.
An executive dashboard and channel and cohort reports, with the model reviewed every quarter.
Agents run the repeatable work; a senior strategist owns the plan, signs off anything that needs judgement and runs a weekly review with you against the baseline from the audit.
Before you sign, you get a strategy with projected numbers for these. Those projections become the KPIs in the contract.
About Analytics & attribution with CoScale.DM. Anything else, ask on the call.
Whatever you already pay for, where it does the job: your analytics, CRM, data warehouse and dashboard tools. We add a tool only when there is a gap.
The one that fits how you sell. A short self-serve funnel and a long B2B sales cycle need different models; we agree the choice with you and document why, so it is not a black box.
We plan tracking with consent in mind, so measurement still works when people decline, and agree the details with whoever owns privacy on your side.
Get a strategy presentation with real projections before you sign up.
Book a growth audit*the long game is not about waiting. It is about building something that keeps winning after everyone else's quick win wore off. You will see it work within a quarter.